Victoria's Angels and their history 1.1

Hey guys!

welcome on my blog. I made this blog because I have this school assignment for marketing

environment where you have to choose a brand and product so I chose: Victoria's Secret, Lingerie.

You maybe wonder why I chose this brand and product? Well let me tell you why!

I have chosen the Victoria’s Secret lingerie line. This is because there were a lot of typical manly brands and products like beer and stuff, and I wanted to add something very female to the list. I  also chose this brand because I really love their products and how they represent their business with one of the biggest fashion shows every year. And they are the largest American retailer of woman’s lingerie

What is not to love right?

Have you ever wondered who is producing this great company and if they are also owner of the brand name? Well let me tell you. Victoria's secret is wholly owned by L Brands. They were also previously known as Limited Brands Inc. and The Limited Inc. They hold a lot of brands like Victoria’s Secrets, Bath & Body Works and others.

So now a little bit about the history of #VS and their Angels. They were founded on June 12^th 1977, which means they are in business for 39 years. Their first store was in the Stanford Shopping Center in San Francisco, California. This company which has over a 1000 stores worldwide right now was all founded by a man. Yes the biggest lingerie brand of America started with the man: Roy Raymond. This because he was feeling embarrassed after he tried to buy lingerie for his wife in an public department store environment. He sold the company after 5 years (1982) to Leslie Wexner, who is the creator of The Limited, later known as L Brands. It then only held 6 stores and was sold for 1 million dollar. Little did Mr. Raymond know that his company would be worth a little more than ONE BILLION DOLLAR in only 8 years. The Limited changed the look of the store. They transformed from “more burlesque than main street” to a color and pattern combination and different styles that promised sexiness and luxury. It was the start of everything that we know now about the Angels of Victoria and the amazing secrets around their lingerie. Nowadays the company can say that they have 1017 company-owned stores and 18 independently owned stores. They are based in: U.S., Canada, UK, Mexico, Malaysia, Philippines, Chile, China, Israel, Austria, Ireland, Poland, Taiwan and Thailand. They expanded their marked over time with sleepwear, beauty products, PINK, music CD’s and swim wear.

As mentioned before they have expanded their marke a couple of times over the last years. Currently their site has the categories: Bra’s and Bralettes, panties, lingerie, sleep wear, beauty, swim wear, sport wear and lounge wear.

Under Bra’s and Bralettes they mean a top which functions as a bra (see picture 1)

With beauty they have the subcategories: Fragrance, mists, body care, travel and accessories, gift sets and Lip cosmetics.

I think Panties, Lingerie, sport wear, swim wear, lounge wear and sleep wear speaks for itself.

Well thanks for reading my blog and I will be back next week with a new blog.

Bibliografie

wikipedia. (2016, june 13). Roy Raymond. Opgehaald van wikipedia, the free encyclopedia: https://en.wikipedia.org/wiki/Roy_Raymond

wikipedia. (2016, august 26). Victoria's Secret. Opgehaald van wikipedia, the free encyclopedia: https://en.wikipedia.org/wiki/Victoria%27s_Secret