There are no angels without wings

Heeeii guys!

So nice that you are back here! this week is the fourth week already for my Marketing environment assignment. I hope you guys enjoy this weeks information.

So we know victoria's secret is a consumer product, but a lot of products are also a product for the business market. I will give a a couple of examples for this: 

First of all the have the Victoria’s Secret Fashion show is one of the biggest examples for this product in the business market. You can see the jewelries, the wings, the hair and make-up. These are all extern businesses. VS is also used in photo studios all over the world. For their own product and for the product of others to make it more sexy and show the “sensual fashion”. VS is also used in the television industry. You can see Victoria’s secret lingerie during the MTV Movie awards in 2015 on comedian Rebel Wilson and in different movies.

Even though Victoria’s secret can be used as an business product, VS has not adapted their product for any other business sell. They have their own standards, and if other businesses want their product they have to adapt to them.

Most business purchases are one of three types: new task purchase, modified rebuy 

purchase or straight rebuy purchase. Victoria's secret uses Modifies rebuy purchase, this is because victoria’s secret is always changing their products and lines. Always finding new products to add to their product line, and altering already existing products.

Lets discuss the buying procress and buying center of a business product for VS.

So if I would choose the photo studio you have a sales department who makes sure there is always in inventory to use during photo sessions, with different sizes and shapes for every (model) body type. The users are in this case the models who will wear the lingerie for the shoots.

so the last question that I had for this week, (because you all know this is part of my school assignment) Describe the concept of derived demand, and give an example how this impacts the demand for your product in a business market.

So derived demand means that the demand for the product constantly changes. It depends on the needs and demand of the consumer. So if you use this theory in the photo studio, the demand of the photo studio depends for example how many models there are, and which season we are in. Because in the winter season the models will be less likely to wear lingerie than in summer.

Bibliografie

business insider. (2016, september 23). victorias secret. Opgehaald van business insider: http://www.businessinsider.com.au/category/victorias-secret

forbes. (2016, augustus 7). why-is-victorias-secret-undergoing-restructuring-changes. Opgehaald van forbes: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/greatspeculations/2016/05/24/why-is-victorias-secret-undergoing-restructuring-changes/&refURL=https://www.google.nl/&referrer=https://www.google.nl/