Spread you wings and own all the market shares

Hey you, 

Did you know that Victoria’s secret owns more than 1500 stores spread over the U.K., U.S and Canada, and 400 stores in more than 70 other countries like Latin America, Venezuela, Middle east and Africa  and the United Arab Emirates. The Market share of Victoria’s secret in the world has a total of 3,6%. These are divided in a couple of countries, examples of these are Latin America 0,2%, Venezuela 6,1%, Middle East and Africa 0,6%, North America 21,0%, Canada 6,1%, USA 22,0%, U.K. 0,2% and United Arab Emirates 4,2%. (Euromonitor, 2016)

When you look at the other countries where L brands and Victoria’s secret have stores you see a difference in what they sell there. For an example Sweden and New Zealand have only Fragrances, and Singapore has beauty and personal care, fragrances and sets/kits. And Venezuela does has underwear but not night- and swimming wear because these would not be appropriate in this market. These are examples of market entry strategy.

We al know some international turmoil (e.g. ukraine crisis/ trade with russia, isis in the

middle east, war in israel/gaza, ebola virus in africa, Brexit etc etc. I was wondering if any of

there factors had any impact on Victoria's secret, and this is what I found:

Victoria’s secret does export their products to U.S.A., the middle East, U.K. And Africa so you could assume that the recent international turmoil effects their sales, but when you look at their market shares they all have increases of an average 0.1%. Their world shares even went up 0.3%. So all these factors didn’t affect Victoria’s Secret underwear (Euromonitor, 2016)

If you think about international legal forces like the government pilicies and tax regulation there are always laws to guide them. Every country had their own laws, and these are very useful for me as a international business and management student. So I searched for some of these to show you the value of laws, and the differences in each county.

So when you look at Victoria’s secret lingerie you can think of a couple of laws that may have impact on the product, for an example the international trade law of the U.S.A : Trade Expansion Act (1962, c. 76 s. 872) or an International Tax Law like the Finance Act (2004 c 12 s23C) from the United Kingdome and the income tax act (1952, c. 148 s. 1) from Canada.

All these laws have correspondence with Victoria’s secret lingerie by where the Law/Act stands for and from which country they are.

Thank again for the attention that you give my blog! and love to see all the vieuws! Also if you want to know something else of have an topic that you want to read about, write it below and I will see what I can do for you!

Bye everyone!

xoxo Renée

Canada justice laws website. (2016, 10 11). income tax act. retreived from Laws Lois justice: http://laws-lois.justice.gc.ca/eng/acts/i-3.3/page-1.html

Euromonitor. (2016, October 11). Statistics Victoria's Secret. retreived from Euromonitor: http://www.portal.euromonitor.com.saxion.idm.oclc.org/portal/statistics/tab

L Brands. (2016, October 10). Victoria's Secret. Opgehaald van Our Brands: http://careers.lb.com/our-brands/victorias-secret/

Tullo, C. (2004). Finance Act 2004 Chapter 12. retreived from Legislation: http://www.legislation.gov.uk/ukpga/2004/12/pdfs/ukpga_20040012_en.pdf

Woolley, G. P. (2016, 10 11). Remarks Upon Signing the Trade Expansion Act. retreived from The Presidency: http://www.presidency.ucsb.edu/ws/?pid=8946